Bava Thou Bianc Chardonnay and Controvento Dolcetto are the official First and Business class wines on the new Meridiana daily flight linking Torino to London.

An agreement between the two companies will allow Meridiana travellers to have free tasting and Cellars visit to the Bava winery, plus a free allowance of extra weight on luggage for the visitors of the cellars in Cocconato.

Meridiana and Bava will soon share a campaign on the English wine magazine Decanter to promote the wine areas of Monferrato and Langhe.