95 years: a remarkable milestone for Piero Bava. Born on 24 September 1931, Piero has lived through almost a century of history in the Monferrato, witnessing firsthand the profound changes that have shaped agriculture, the wine industry and local society.
His story is inseparable from that of the Bava family and Cocconato. The family business, established in the early decades of the 20th century, was initially rooted in winegrowing, hospitality and the wine trade. It was in this setting that Piero joined the family business at a very young age, after graduating in accounting from the Giobert Institute in Asti in 1951.
In the 1950s, he began working directly on the purchase and selection of wines, developing a particular understanding of the distinctive characteristics of the Monferrato’s different winegrowing areas.
Alongside his business activities, Piero Bava played an important role in the public life of Cocconato. In 1956, he received the highest number of votes on the Christian Democracy list and, after serving as deputy mayor, was elected mayor in 1960, at just 29 years of age. He was re-elected in 1966 and 1970, remaining