Bava wines are wearing a new look: Libera, Barbera d’Asti DOCG 2022, Ruchè di Castagnole Monferrato DOCG 2023 and Serre di San Pietro, Monferrato DOC Nebbiolo Superiore 2021 are the first three wines to unveil the new labels.


A stylistic research that exalts the lines and colours of Monferrato and Langa, with the rows of vines symbolised by a play of parallel lines on the capsules, the colours of the vineyards in the different seasons to distinguish each wine and a stylisation characteristic of the individual vineyards where the grapes come from acting as a background.


In each wine, a different element is emphasised, encapsulating the soul of the wine itself and tracing from the label the beginning of a unique and distinctive story.


LIBERA Barbera d’Asti DOCG

Our Pianoalto estate is home to beautiful Barbera vineyards, gathered around the farmstead on the outskirts of the nice village of Agliano, famous for its hot springs.

The vineyards on the hilltop are flat and from the youngest vines comes Libera, our bottle-aged Barbera d’Asti DOCG.

All the wines produced in this Barbera fiefdom are prestigious and highly representative of the most classic area of Monferrato Astigiano, in the Nizza area.

On the Libera label, the characteristic motif of the brick sunshade is represented in a golden flag, the windbreak found on the roofs of the farmstead: this element, like the black background, creates continuity with the previous label, one of the most iconic of the winery, which became famous at its launch in the early 1990s for the slogan “There are many Barberas, only one is Libera”, and for the proud reference to the feminine aspect of the wine, in keeping with Piedmontese tradition.



RUCHÈ di Castagnole Monferrato DOCG

Ruchè is an aromatic grape variety native to the Asti area, cultivated for centuries for a small production of semi-aromatic wines. Genetic similarities with Primitivo, Zinfandel and other grape varieties have been attributed to this grape: although it shares an unusual aromatic heritage with them, Ruchè is simply original and unique. It is a fragrant, dry wine with sweet, light tannins, moderate acidity and a good alcohol content. Bava was the first producer to take this wine abroad, starring in a dinner at London’s Dorchester prepared by chef Anton Mosimann in the very early 1980s.

On the label, the symmetrical motif with flowers and herbs is taken from a 1722 plaster ceiling in Casa Brina, the Bava family’s historic residence in Cocconato. Ornamental plaster ceilings are a recurring element in ancient Monferrato buildings and often depict floral motifs and local herbs, but also religious symbols and scenes of agricultural life. Plaster is also a readily available element in the hills of Cocconato, with the nearby quarries still in existence. A choice that pays homage to a local tradition, and at the same time alludes to the aromas of Ruché.


SERRE DI SAN PIETRO Monferrato Nebbiolo Sup _vSERRE DI SAN PIETRO Monferrato DOC Nebbiolo Superiore

Serre di San Pietro comes from one of the Bava family’s most historic vineyards, on the Cadodo hill in Cocconato. Here the Bava family has lived and cultivated the land for 13 generations.

The area surrounding Cocconato, and the panoramic area of the Serre slopes in particular, have always had a great tradition in the production of Nebbiolo. For this reason, at the end of the 1990s we replanted Nebbiolo grapes, a decision rewarded by the recognition of the Monferrato DOC Nebbiolo geographical denomination.

The wine has the typical personality and elegance of this territory, with which the structure combines perfectly, emphasising the harmonious freshness of the best Nebbiolos.

The symbol on the new label is based on the small wrought-iron cross at the top of the votive chapel under the Cadodo vineyard.



Francesca Bava, Bava’s marketing manager, comments: ‘This graphic evolution emphasises some important characteristics of our company and of Bava’s production philosophy. The bond with our territories and our origins, the desire to respect and enhance the Monferrato and Langa, from which our wines come, interpreting in the most faithful and correct way the language of these vineyards, these landscapes, and what man has been able to build there. These three wines will gradually be followed by the others, starting with the younger ones and ending with the more mature ones.